Cost per action (CPA) refers to the digital performance pricing model where advertisers pay media sources for a specific action taken by a proposed customer. These advertisers use various methods to run an advertising campaign. They use search engines and other...
So all your systems are go, your platforms are fully integrated and thanks to Apexum, you’ve got a great suite of products all revving their engines and ready to start you on your way to an exceptional ROI. You’re ready to accept traders and drive volume...
When you first get started with affiliate marketing it might all start to sound a bit like Greek to you, so here’s a primer on some of the most common terms used in the industry and no Greek required. Cost Per Action or CPA: CPA Campaign (Cost Per Action) is...
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