When designing a marketing campaign for your business, generating leads is one of the first and most important goals you’ll focus on. These days, markets are much more competitive, so it’s more important than ever to catch the eye of your audience and turn them into customers. Here, we’ll give you the facts and tips you can implement in your 2021 strategy.
What Is Lead Generation? Why Is It Important?
Businesses depended on lead generation advertising to convert everyday visitors (leads) to paying customers. It increases conversion rates and ROI (Return on Investment).
When you grab the attention of a potential client, they’ll make a split-second decision on whether they want to pay for your service or product. Many factors determine buyer behavior in a B2C (business-to-customer) setting, one of them being the quality of your funneling process.
Lead Generating Examples
Part of creating a lead generating advertisement campaign is knowing where to launch it and how to target your ideal demographic. To attract more users to a landing page, here are some popular platforms and cross-channel methods to use:
- Facebook. Preferably for B2C rather than B2B (business-to-business), Facebook ads are effective only if they’re relevant and properly targeted. While you won’t be able to convert then and there, it’s ideal for brand awareness.
- Google. During a Google search, potential leads already demonstrate intent. With enough relevance, proper use of SEO, and an appropriate landing page, you’ll attract traffic from a high ranking in Google. It’s all about having the answers they’re looking for.
- Instagram. Instagram is a valuable platform for both B2C and B2B. As one of the fastest-growing visual platforms, you can raise brand awareness, engage, convert, and create content – all in one place.
- LinkedIn. If you need a channel specifically for B2B marketing, LinkedIn is the best (and one of the most costly) platforms. It has many tools to help you find the right people and make the best first impression possible.
How To Create A Successful Lead Generation Advertising Campaign
When you produce consistent, high-quality content, it attracts your target audience through information and entertainment. Think about what kind of content your potential client values the most.
Social Media Marketing (SMM)
Social media is the most widely recognized platform to promote your business. According to Statistica, nearly 50% of the world’s population uses social media, which estimates to be over 3 billion users worldwide.
SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is a technique used to rank websites. The higher you rank in searches, the greater the chances of achieving larger and more relevant traffic. In turn, you’ll be able to funnel leads and boost conversion rates.
While implementing this to your 2021 advertising strategy, keep in mind that this is only the tip of the iceberg. The digital marketing industry is constantly evolving, which is why it’s more important than ever to keep an eye on online patterns and trends.
Producing high-quality content, knowing your target audience, and using the right tools and platforms is key to a successful campaign.